Facebook's Latest Message: "We'll help you ignore your family!"

Watch this, first, s'il vous plait:
It's nothing new that writers and producers and various other media types have been trying to enlist our kids with subversion for many years. One could even argue the J.M. Barrie, author of Peter Pan, was doing it. Now, however, we have crossed the line in to overt attempts at this sort of approach. The ad, above, shouts: "Time with family is boring. Disengage from family. Use Facebook more."

Barrie's kind of subversive thinking (don't grow up; adults are boring) was philosophical. Whether you agree with him, or not (I only agree, partially), it was an idea without an ulterior motive. He just wanted staid British society to loosen up; to recognize the importance of childhood and to hear the voices of kids. This kind of ad, however, is an overt and deliberate attempt at characterizing the family as boring and Facebook as exciting.