I like that. Just do it. It's both assertive and gentle -- can be seen either way. And you know an ad slogan is good if it can be shifted to fit the times. I've begun seeing it in a different light.
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| Rocky, with no one watching, no trainer, no fans, pre run. |
A lot of it depends on knowing one's self, of course. If one is driven exclusively or most strongly by what others think of them, it just might work. But, for the rest of us, maybe we should "just do it" and not talk about it and not advertise it and not depend on the people around us for motivation. Maybe we would change the slogan: "Just Do It And Keep It To Yourself."

