Viral Morality vs. Changing our Children

Everything is external in our current culture. Everyone recognizes that, right?

If we want to combat racism, we set up think-tanks and we draft new policies. We demand investigations. We band together and have riots.

If we want to fight against drug use, we pass laws. We arrest people.

If we want kids to do better in school, we force them to meet homogenized standards on cookie-cutter tests.

Even the ALS challenge, thing...

Let me say this: it is working. People know, now, about the disease who never before did. The money raised has been astronomical, compared to years before. Practically, it is a wonderful thing. (For now; until the novelty dies off.)

It is interesting to me that things like this ice-bucket challenge are labeled "viral" because that is really what has happened. People have caught this "virus" that prompts them to donate -- or, at least, to pour water over their heads.